Google ... love them or hate them ... you need them if you have an online presence.
Google is so much more than search engine and maps, it has a plethora of tools, widgets and goodies to make the best of your online presence but very few people use them and to ignore too many of these you will be penalised ... usually without realising it.
While there are many tools, the average website really needs to know the following points more than most of the others. If you think you need more information contact me for a consultation.
Here are main Google tools and activities that will help ensure that your business is
Google Places - if you have a shop, restuarant, cafe or office and you have or want clients to come to your location you MUST be on Google Places. This great tool has undergone several incarnations but it remains one of the best free products that Google offers. To this day I find it difficult to understand why so many businesses still do not have their location marked on Google Maps, it takes minutes to set up, it is free and it is one of the most popular maps in the world. In addition Google will continue to focus on local content and support local search, as such having a position on Google Maps will be of even more benefit to you. Consider that if you are searching for a restaurant (as I often to) and as websites are so poor in Luxembourg, I often find what I am looking for first from the Google Map detail that appears on my search to the top right of the page, this could be beneficial for you too, especially when people are searching by area and can help you beat the competition. Find out more using this link http://www.google.com/business/ use the button at the top that says 'Get on Google'
Google Analytics - is a tool that is truly useful for your website. The information will tell you how many visitors your site is getting, which pages are most popular and this will give you indications on what is working on your site and what is not. This does require some online ability but the Wiki link following is quite detailed. http://www.wikihow.com/Add-Google-Analytics-to-Your-Website.
Google Mobile Friendly Test - by now you should be aware that Google penalises sites that are not mobile responsive. During 2014/2015 mobile (tablets/smart phones) traffic overtook static (PC/Laptop) traffic. Statistics estimate that 40% of top business sites and as much as 91% of Small Business sites are not mobile / responsive, that means making your website mobile can quickly and easily put you ahead of your competition. Check your site here https://www.google.com/webmasters/tools/mobile-friendly/.
Google Site Verification - Google is the most important search engine available and it makes sense to ensure that they know you're a legitimate website and verifying your site or app means that you're proving your claim to it. Google will then verify and this gives you access to its private Google Search data, and can affect how Google Search crawls it. The link here will provide you with details of what to do and where https://support.google.com/webmasters/answer/35179?hl=en.
Call those Robots - While Google is the number 1 search engine you should not overlook Bing, Yahoo and Ask, ensuring that you submit your site to all these Search Engines on a regular basis will certainly improve your SEO. I always submit new sites to the search engines using Attracta as an invitation to come to the website rather than waiting for them to find it. Attracta also offers a comprehensive set of tools and SEO options to boost your webiste. Find Attracta using this link.
These are some of the best tools that truly should not be overlooked and wish you fun trying them out.