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Leaping Ahead is helps Build Businesses Online - anyone can build a website not everyone can build a business online.

Top 5 eCommerce Tips

Top 5 eCommerce Tips
If you're selling your products or services online using an eCommerce solution then here are the Top 5 things to ensure you're doing to optimise your online business:   CUSTOMER EXPERIENCE I recently did a blog on the customer experience and once again this is just critical. Your eCommerce solu...
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The Customer Experience

The Customer Experience
As a customer, I have a long list of things that annoy me when I'm trying to make a purchase or find information, what are yours?  Now take that list and compare it to your website ... are you helping or hindering a customer?  The internet has transformed the way that we can communicate wi...
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Is your Website dead?

Is your Website dead?
Not all websites are equal.  To, sort of, quote an old Western movie, the title of which seems appropriate here The Good - websites that are responsive, regularly updated, have clear navigation and relevant content The Bad - websites that use shortcuts to try to achieve Google rankings, bad lin...
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What NOT to do on Facebook! A case study in losing customers.

What NOT to do on Facebook! A case study in losing customers.
I'm frequently asked about Facebook advertising vs Google Ads, personally both can significantly gain you more followers and in turn business ... BUT ... both rely on good, targeted messages and both should be monitored and assessed to gain knowledge of what is working and what is not.  The sta...
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Why you should consider an SSL Certificate

SSL is an abbreviation for Secure Sockets Layer, this is a global standard for security technology which enables encrypted communication between a browser and a server.  You should have heard about SSL certificates or seen the signature for these in the URL for some sites, it is displayed as ht...
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